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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q156-Q161):

NEW QUESTION # 156
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Leverage Social Studio to capture email addresses.
B. Use Journey Builder to build an audience using Ad Studio.
C. Create CloudPages to collect and subscribe users,

Answer: A

NEW QUESTION # 157
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A. Include relevant preheader text in every email.
B. Send earlier in the day to give subscribers more time to check email.
C. Use images, not text, to improve email look and branding.
D. Add a clear, brief, and urgent call-to-action.

Answer: A

NEW QUESTION # 158
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

A. reentry after time
B. reentry anytime
C. no reentry
D. reentry only after exiting

Answer: B

NEW QUESTION # 159
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

A. Single Send Journey
B. Scheduled Automation using a Send Activity
C. Scheduled Automation utilizing Triggered Send Emails
D. Journey that allows re-entry after exiting

Answer: B

NEW QUESTION # 160
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

A. Should a single customer exist in multiple journeys at the same time?
B. Should customers exit the journey when the goal is met?
C. How many messages should be included in each journey?
D. How long after the behavior occurs will a subscriber need to enter a journey?
E. How are the subscribers identified in your web analytics?

Answer: A,D,E

NEW QUESTION # 161
......

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